Pricing
Simple, honest pricing.
Start free with all the planning tools you need. Add AI when you want it to handle the thinking.
Free
Full planning tools for households who want to eat well without the Sunday scramble.
- Up to 250 recipes
- Weekly meal calendar
- Subscribe to favorite cooks*
- Smart shopping list
- Pantry tracking
- Occasional Ads
- AI meal generation
- AI course & drink pairings
- Dietary filter profiles
* Cook subscription prices are set by each cook and billed separately.
Pro
AI meal planning for households who want to eat well every week.
$86.40 billed annually
- Up to 1,000 recipes
- Calendar sync
- AI meal generation
- AI course suggestions
- Dietary filter profiles
- Recipe photo uploads
- 3× AI token quota
- AI drink pairings
Subscribe for full AI access from day one. The trial is a sample on a reduced AI allotment.
Max
Maximum AI capacity for larger households and heavier planning weeks.
$182.40 billed annually
- Up to 2,000 recipes
- Optional recipe library expansion add-on
- Recipe photo uploads
- 3× AI token quota
- AI drink pairings
- AI credit top-ups
Subscribe for full AI access from day one. The trial is a sample on a reduced AI allotment.
Full comparison
Everything, side by side.
| Feature | Free | Pro | Max |
|---|---|---|---|
| Core planning | |||
| Recipe library | Up to 250 | Up to 1,000 | Up to 2,000 |
| Recipe library expansion | – | – | $2/mo per 500 |
| Recipe photo uploads | – | – | ✓ |
| Calendar sync | – | ✓ | ✓ |
| Weekly meal calendar | ✓ | ✓ | ✓ |
| Subscribe to favorite cooks* | ✓ | ✓ | ✓ |
| Smart shopping list | ✓ | ✓ | ✓ |
| Pantry tracking | ✓ | ✓ | ✓ |
| Meal history | ✓ | ✓ | ✓ |
| AI features | |||
| AI meal generation | – | ✓ | ✓ |
| AI course suggestions | – | ✓ | ✓ |
| AI drink pairings | – | – | ✓ |
| Dietary filter profiles | – | ✓ | ✓ |
| Monthly AI token quota | – | Standard | 3× |
| AI credit top-ups | – | – | ✓ |
| Billing | |||
| Price per month | Free | $9/mo | $19/mo |
| Annual option (save 20%) | - | $7.20/mo | $15.20/mo |
| Cancel anytime | ✓ | ✓ | ✓ |
| Stripe billing portal | – | ✓ | ✓ |
FAQ
Common questions.
Can I switch plans later?
Yes. Upgrade or downgrade anytime from the Billing page inside the app. Changes take effect at the next billing cycle.
What happens to my data if I cancel?
Your recipes, plans, and history are never deleted. Cancelling just moves you to the Free tier.
What counts as an AI token?
Each AI meal generation request consumes tokens proportional to the response length. A typical weekly plan uses 400–800 tokens.
Is there a free trial?
Yes — use the "Start a 14-day free trial" option on any paid plan. You add a card but aren't charged until day 15, and you can cancel anytime before then. The trial runs on a reduced AI token allotment — it's a sample, so start your subscription to unlock the full monthly AI quota and every AI feature.
How does annual billing work?
You pay upfront for 12 months at the discounted rate. Annual subscriptions renew automatically unless cancelled.
What payment methods do you accept?
All major credit and debit cards via Stripe. No PayPal or crypto at this time.
Ready to plan better meals?
Start free in two minutes. No credit card required.